Businesses Don't Fail, Leaders Do

Businesses Don't Fail - Leaders Do

  •   31/10/2018 08:13:00 PM
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Why do businesses fail? If you're willing to strip away all the excuses, explanations, rationalizations, and justifications for business failures, and be really honest in your analysis, you'll find only one plausible reason - poor leadership.

Stop Comparing Yourself to Competitors. Start Perfecting Your Craft.

Stop Comparing Yourself to Competitors. Start Perfecting Your Craft.

  •   28/10/2018 11:21:00 PM
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We’re hard on ourselves professionally. Competition is fierce in the business world. We compare ourselves to the competition every chance we get.

6 innovative ways business leaders can learn from failure

6 innovative ways business leaders can learn from failure

  •   28/10/2018 08:20:00 AM
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Shifting your thinking to be able to learn from failure is one of the hardest lessons for most business leaders, but it’s also one of the most essential.

6 Factors that Set Great Brands Apart

6 Factors that Set Great Brands Apart

  •   27/09/2018 02:35:00 PM
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Every smart marketer knows the importance of branding. A strong brand differentiates your company from competitors, conveys the highest value you deliver, and serves as an implicit promise to your customers of what your organization stands for.

Design Considerations for Gearmotor Applications

Design Considerations for Gearmotor Applications

  •   26/07/2018 03:17:00 PM
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To select the best gearmotor for an application, one must go into more detail than just selecting the best suitable output speed and torque. Here are five criteria you should consider.

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5 Ways Product Quality Impacts Your Brand

  •   08/06/2018 09:16:00 PM
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Improve your customer retention, build brand trust and boost your ROI by focusing on your product quality. Tips ahead! Quality is what a product can do for a customer.

Trade liberalisation: down but not out

Trade liberalisation: down but not out

  •   18/02/2018 04:13:00 PM
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Efforts by some signatories of the Trans-Pacific Partnership (TPP) agreement to save the trade pact following the election of Donald Trump as the next president of the US appear futile. Mr Trump confirmed on November 21st that he would withdraw his country from the TPP.

The Importance of Brand Image and Brand Loyalty

The Importance of Brand Image and Brand Loyalty

  •   14/02/2018 11:15:00 PM
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Having a quality brand image is not only important for larger businesses, but smaller businesses as well.
Establishing a brand and your business’ image is one of the best ways to get consumers to connect and engage with your business.

Trust is the most powerful currency in business

Trust is the most powerful currency in business

  •   21/01/2018 09:25:00 PM
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A number of years ago, after significant business development time and expense, my firm, Gensler, was hired by a major bank to design the interiors of its corporate headquarters.

The Dangers of Deference

The Dangers of Deference

  •   01/01/2018 01:03:00 PM
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Not long ago I sat in on a meeting of the executive leadership team for a global technology company. At the beginning of the session, the CEO quickly flashed a couple of slides on the screen that summarized key aspects of the firm’s strategy, saying

The Difference Between Marketing and Branding

The Difference Between Marketing and Branding

  •   30/11/2017 03:15:00 PM
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What is the difference between marketing and branding?

In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.”

Business Marketing: Understand What Customers Value

Business Marketing: Understand What Customers Value

  •   30/11/2017 03:03:00 PM
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How do you define value? can you measure it? What are your products and services actually worth to customers?

Remarkably few suppliers in business markets are able to answer those questions. And yet the ability to pinpoint the value of a product or service for one’s customer has never been more important.

Measuring and Managing Customer Satisfaction

Measuring and Managing Customer Satisfaction

  •   29/11/2017 04:10:00 PM
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It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers.

The Power of Personal Brands in Customer Service

The Power of Personal Brands in Customer Service

  •   29/11/2017 03:52:00 PM
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Many firms have turned to social media to increase the reach and effectiveness of their customer-service strategies. If implemented properly, with a solid strategy, this can be a cost-efficient and easily accessible tool to reach a larger number of people and solve problems in a timely manner.

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Reasons Why Marketers Need Image Recognition

  •   11/11/2017 08:15:00 AM
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If your customers are seeking visual data via image recognition, it’s important to understand why. If marketers are not utilizing image recognition technology, they are missing out on a lot of valuable data.

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