5 Ways Product Quality Impacts Your Brand

08/06/2018 09:16:00 PM
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Improve your customer retention, build brand trust and boost your ROI by focusing on your product quality. Tips ahead! Quality is what a product can do for a customer.

Trade liberalisation: down but not out

18/02/2018 04:13:00 PM
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Efforts by some signatories of the Trans-Pacific Partnership (TPP) agreement to save the trade pact following the election of Donald Trump as the next president of the US appear futile. Mr Trump confirmed on November 21st that he would withdraw his country from the TPP.

The Importance of Brand Image and Brand Loyalty

14/02/2018 11:15:00 PM
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Having a quality brand image is not only important for larger businesses, but smaller businesses as well.
Establishing a brand and your business’ image is one of the best ways to get consumers to connect and engage with your business.

Trust is the most powerful currency in business

21/01/2018 09:25:00 PM
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A number of years ago, after significant business development time and expense, my firm, Gensler, was hired by a major bank to design the interiors of its corporate headquarters.

The Dangers of Deference

01/01/2018 01:03:00 PM
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Not long ago I sat in on a meeting of the executive leadership team for a global technology company. At the beginning of the session, the CEO quickly flashed a couple of slides on the screen that summarized key aspects of the firm’s strategy, saying

The Difference Between Marketing and Branding

30/11/2017 03:15:00 PM
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What is the difference between marketing and branding?

In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.”

Business Marketing: Understand What Customers Value

30/11/2017 03:03:00 PM
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How do you define value? can you measure it? What are your products and services actually worth to customers?

Remarkably few suppliers in business markets are able to answer those questions. And yet the ability to pinpoint the value of a product or service for one’s customer has never been more important.

Measuring and Managing Customer Satisfaction

29/11/2017 04:10:00 PM
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It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers.

The Power of Personal Brands in Customer Service

29/11/2017 03:52:00 PM
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Many firms have turned to social media to increase the reach and effectiveness of their customer-service strategies. If implemented properly, with a solid strategy, this can be a cost-efficient and easily accessible tool to reach a larger number of people and solve problems in a timely manner.

Reasons Why Marketers Need Image Recognition

11/11/2017 08:15:00 AM
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If your customers are seeking visual data via image recognition, it’s important to understand why. If marketers are not utilizing image recognition technology, they are missing out on a lot of valuable data.

The 'Real Cost' of Being an Entrepreneur

22/10/2017 01:03:00 PM
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We know that irrespective of the road you choose, there is always a 'price' to pay.

You must be clear on exactly what it is you want. Entrepreneurs with super successful businesses can be found everywhere you look, yet very few want to discuss the 'real' costs of being an entrepreneur.

Understanding Motor and Gearbox Design

12/08/2017 01:37:00 PM
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Why Spend Time Choosing the Right Motor and Gearbox? Choosing the correct combination of a motor and a gearbox for a given application is very important in actual engineering projects.

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